For WordPress sites

WordPress SEO done properly

SEO built for WordPress and WooCommerce sites: fixing the speed, plugin and structure issues WordPress is prone to, and building content that ranks, without breaking your site.

  • 8+ years hands-on SEO
  • No lock-in contract
  • One senior specialist, no juniors
8+

years hands-on SEO

3

simple steps to growth

0

lock-in contracts

1

business day, average reply

Why wordpress seo matters

WordPress powers a huge share of the web and is excellent, but it is easy to get wrong for SEO. Heavy themes, too many plugins, default settings that create duplicate URLs and slow hosting all quietly cap rankings.

The opportunity

Good WordPress SEO is about working with the platform, not against it: the right configuration, a fast theme, the correct use of an SEO plugin, clean permalinks and sensible structure, so the site is easy for Google and AI tools to crawl and understand.

Why it pays off

Because WordPress is so flexible, it is also forgiving once set up properly. Fixing the common issues and adding the right content often produces strong, durable gains.

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What's included

Everything in wordpress seo, delivered directly by me, with 8+ years of hands-on experience.

Speed & Core Web Vitals

Fixing slow themes, heavy plugins and hosting issues that hurt WordPress performance.

Technical configuration

Permalinks, duplicate URLs, indexing settings and SEO plugin setup done correctly.

On-page & content

Content and page structure built to rank, using WordPress properly.

Technical SEO

Crawl, structured data and architecture tailored to your WordPress setup.

Local & WooCommerce

Local SEO and WooCommerce product and category optimisation where relevant.

Reporting

Clear reporting on rankings, traffic and what was fixed.

WordPress SEO that ranks on Google and reads cleanly for AI

WordPress powers a huge share of the web and is excellent, but it is easy to get wrong for SEO. Heavy themes, plugin bloat and default settings that create duplicate URLs all quietly cap rankings, and they make a site harder for AI tools to parse too.

Working with the platform, not against it

Good WordPress SEO is about the right configuration: a fast theme, the correct use of an SEO plugin, clean permalinks and sensible structure, so the site is easy for Google and AI tools to crawl and understand. I fix the common issues without breaking your site.

Clean structure helps AI read your site

Resolving duplicate URLs, fixing slow pages and adding proper structured data does not just help Google, it makes your WordPress site far easier for AI systems to parse and cite accurately. The same fixes serve both.

The difference it makes for you

  • Faster WordPress with better Core Web Vitals
  • Correct technical configuration and plugin setup
  • Clean structure that helps Google and AI
  • WooCommerce product and category optimization where relevant
  • Clear reporting on rankings and fixes

Want wordpress seo that covers Google and AI search? Let's talk, it's free.

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My approach, step by step

Every engagement follows the same clear method, so you always know what is happening and why.

1. Audit and research

I start by understanding your site, your market and your goals, with a genuine audit and research rather than a templated checklist. This tells us where the real opportunity is and whether wordpress seo is the right priority for you right now.

2. Plan and prioritise

I build a focused plan around the handful of changes that will actually move your rankings and enquiries, in the right order. No busywork, no padding.

3. Deliver the work

I implement the work hands-on, or guide your team if you prefer, keeping you informed at every step. The person who planned it is the person who does it.

4. Measure and refine

Every month you get a clear, plain-English report and a strategy call with me. SEO is iterative, so each month's data sharpens the next.

Who wordpress seo is for

This service fits best if you recognise yourself in any of these:

  • WordPress and WooCommerce sites that aren't ranking
  • Slow WordPress sites hurt by heavy themes or plugins
  • Sites with duplicate URLs or misconfigured SEO plugins
  • Anyone who wants WordPress done properly for search and AI

Why work with me rather than a big agency

Most businesses looking for wordpress seo get one of two things: a large agency that hands the work to a junior, or a cheap package that is never tailored. I do neither.

The usual experience

  • Sold by a senior, delivered by a junior you never chose
  • An account manager relaying messages back and forth
  • Templated work that ignores your specific market
  • Long lock-in contracts that protect the agency
  • Reports full of vanity metrics

Working with me

  • The specialist who assesses your site does the work
  • Direct access to me, with replies usually within one business day
  • A plan built around your business and your customers
  • No lock-in: monthly billing, cancel any time
  • Reporting tied to enquiries, in plain English

Ready to get started with wordpress seo? Book a free consultation with me directly.

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What to watch out for

WordPress SEO is an area where quality varies enormously. These are the warning signs, and the standards I hold myself to.

Red flags

  • Guaranteed rankings or results. No one controls Google, so no one can honestly guarantee them.
  • Secret tactics they won't explain. Good SEO is transparent; you should always understand what is being done.
  • Pressure and long contracts. Good work retains clients without tying them in.
  • Vanity metrics instead of real enquiries and revenue.

What good looks like

  • Honest, realistic expectations for your market and timeline.
  • Transparency about exactly what is being done and why.
  • Direct access to the person doing the work.
  • Reporting that ties back to enquiries, not jargon.

Timeline and what to expect

SEO compounds rather than switching on. These are typical ranges, not promises, and the exact timeline depends on your market and starting point.

  1. 01

    Weeks 1 to 2

    Audit, research and plan. We agree the priorities that will move the needle.

  2. 02

    Weeks 3 to 6

    Foundations put in place, where the first visible gains often come from.

  3. 03

    Months 2 to 3

    First movement, as the work starts to take effect.

  4. 04

    Months 4 to 12

    Compounding growth, refined each month using real data.

Simple pricing that grows with you

Three plans, billed monthly, with no lock-in contract, starting at £350 a month. AI search optimisation is built into the Leader plan.

Local

Get found locally

£350/mo

  • Full technical SEO audit
  • Google Business Profile optimisation
  • On-page SEO for your core pages
  • Local citations and directory listings
  • Monthly performance report
Get started
Most popular

Growth

Rank and grow

£650/mo

  • Everything in Local
  • Full technical SEO implementation
  • Content strategy and 2 articles a month
  • Off-page SEO and authority building
  • Monthly strategy call with me
Get started

Leader

Dominate search and AI

£1,200/mo

  • Everything in Growth
  • Up to 4 articles a month
  • Advanced off-page SEO and digital PR
  • AI search optimisation (ChatGPT, AI Overviews, GEO)
  • Priority support and reporting
Get started

Also need social media, paid ads or PPC alongside your SEO? I offer custom pricing for combined services, just ask.

Get a custom quote

See where you stand on Google and in AI search, for free.

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WordPress SEO: your questions answered

What is WordPress SEO?
WordPress SEO is SEO tailored to the WordPress platform: fixing the speed, plugin, duplicate-URL and structure issues WordPress is prone to, and building content and technical foundations that rank.
How much does WordPress SEO cost?
It is delivered within my monthly plans from £350 a month. The work is tailored to your WordPress setup and goals.
Which SEO plugin should I use?
The popular plugins are all capable; what matters is configuring one correctly rather than which you pick. I set it up properly and avoid the misconfigurations that cause problems.
Will you slow down or break my site?
No. I work carefully with WordPress, improving speed rather than harming it, and test changes. Fixing plugin bloat and heavy themes usually makes the site faster.
Do you work with WooCommerce?
Yes. WooCommerce stores get product and category optimisation, plus the technical fixes WooCommerce commonly needs, alongside the core WordPress work.
Can you help with a WordPress site that lost rankings?
Yes. I can diagnose what changed, whether a plugin, an update, a setting or content, and put it right.
Which SEO plugin should I use?
The popular plugins are all capable; what matters is configuring one correctly rather than which you pick. I set it up properly and avoid the misconfigurations that cause problems.
Will you slow down or break my site?
No. I work carefully with WordPress, improving speed rather than harming it, and test changes. Fixing plugin bloat and heavy themes usually makes the site faster.
Do you work with WooCommerce?
Yes. WooCommerce stores get product and category optimization, plus the technical fixes WooCommerce commonly needs, alongside the core WordPress work.

Written by Santi

Founder, SEO by Santi

Santi is an SEO specialist with 8+ years of hands-on experience across ecommerce, SaaS and local service businesses. He holds certifications from Google, Semrush, HubSpot, LinkedIn and Anthropic (Claude), and works directly with every client.

Last reviewed .

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No obligation, just a clear view of where you stand and the fastest way to improve it. I reply personally, usually within one business day.

  • Reply within one business day, from me directly
  • No lock-in contract, cancel any time
  • A clear view of where you stand on Google and in AI search

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