AI content structuring
Content written to answer real questions clearly, so AI systems can lift and cite accurate passages about your business.
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AI SEO: get recommended by ChatGPT and AI Overviews
As people shift from searching to asking, AI SEO makes sure your brand is understood, trusted and cited across ChatGPT, Google AI Overviews, Gemini, Claude and Perplexity, not just classic search.
- 8+ years hands-on SEO
- No lock-in contract
- One senior specialist, no juniors
Why ai seo & llm optimisation matters
AI assistants are becoming a real source of enquiries. People ask ChatGPT for a shortlist, read Google's AI Overview instead of clicking, and expect an answer rather than ten blue links. If your business is not structured to be found and cited there, you are already behind.
The opportunity
The reassuring part is that AI SEO is not a separate discipline bolted on top. It builds on the same foundations as good SEO: a crawlable, fast site, clear and accurate content, consistent facts about your business, and genuine authority. What changes is the standard, because AI systems quote specific passages rather than whole pages.
Why it pays off
The honest part: no one can guarantee a citation in an AI answer, and anyone who does is overselling. What I can do is make sure the evidence these systems look for is on your site, structured the way they expect.
Not sure where to start? Get a free, no-obligation review of where you stand.
Get a free consultationWhat's included
Everything in ai seo & llm optimisation, delivered directly by me, with 8+ years of hands-on experience.
Structured data
Schema markup and clean technical foundations so AI tools understand exactly what you offer and who you are.
Consistency & trust
Consistent business facts, credentials and reviews across the web, which is what AI systems use to decide who to trust.
Entity optimisation
An entity-first approach, including an entity map, so your brand is understood as a clear, connected thing, not loose keywords.
AI visibility tracking
Monitoring how your brand shows up across AI assistants and where there is room to improve.
Reporting
Clear reporting on AI visibility alongside your traditional rankings and traffic.
How AI SEO gets your business recommended by ChatGPT and AI Overviews
AI SEO is the fastest-growing part of search, and the one clients ask about most. As people shift from searching to asking, the businesses that are structured to be understood and cited by AI are the ones that get recommended. This is exactly what this service is built around.
What AI systems actually look for
Large language models and AI search engines surface businesses they can clearly understand and trust. That means answer-first content they can quote accurately, consistent facts about your business across the web, genuine reviews, and structured data that spells out exactly what you offer and who you are. I put all of this in place deliberately.
The entity-first approach
AI systems think in entities, connected things, not loose keywords. I build a clear, consistent picture of your brand as an entity, including a published entity map, so assistants understand what you are, what you do and why you are credible. This is the single biggest lever most businesses are missing.
Why no one can guarantee a citation, and what I promise instead
AI visibility cannot be bought or forced, and anyone who guarantees a citation is overselling. Google's own guidance confirms there is no secret setting for AI Overviews and that SEO fundamentals still apply. What I promise is that the evidence these systems look for will be present, accurate and well-structured, which is what gives you the best possible chance.
The difference it makes for you
- Content structured so AI assistants can quote you accurately
- A consistent brand entity that AI systems understand and trust
- A published entity map built for AI agents and LLMs
- AI visibility tracked and reported alongside your Google rankings
- Included in the Leader plan, addable to others
Want ai seo & llm optimisation that covers Google and AI search? Let's talk, it's free.
Get a free consultationMy approach, step by step
Every engagement follows the same clear method, so you always know what is happening and why.
1. Audit and research
I start by understanding your site, your market and your goals, with a genuine audit and research rather than a templated checklist. This tells us where the real opportunity is and whether ai seo & llm optimisation is the right priority for you right now.
2. Plan and prioritise
I build a focused plan around the handful of changes that will actually move your rankings and enquiries, in the right order. No busywork, no padding.
3. Deliver the work
I implement the work hands-on, or guide your team if you prefer, keeping you informed at every step. The person who planned it is the person who does it.
4. Measure and refine
Every month you get a clear, plain-English report and a strategy call with me. SEO is iterative, so each month's data sharpens the next.
Who ai seo & llm optimisation is for
This service fits best if you recognise yourself in any of these:
- Businesses noticing that customers now ask ChatGPT for recommendations
- Brands that want to be cited in AI Overviews and Perplexity, not just ranked on Google
- Companies in competitive markets looking for an edge competitors have not caught up to yet
- Any business that wants to be ready for how search is actually changing
Why work with me rather than a big agency
Most businesses looking for ai seo & llm optimisation get one of two things: a large agency that hands the work to a junior, or a cheap package that is never tailored. I do neither.
The usual experience
- Sold by a senior, delivered by a junior you never chose
- An account manager relaying messages back and forth
- Templated work that ignores your specific market
- Long lock-in contracts that protect the agency
- Reports full of vanity metrics
Working with me
- The specialist who assesses your site does the work
- Direct access to me, with replies usually within one business day
- A plan built around your business and your customers
- No lock-in: monthly billing, cancel any time
- Reporting tied to enquiries, in plain English
Ready to get started with ai seo & llm optimisation? Book a free consultation with me directly.
Get a free consultationHow this works for AI search
This is the exact question AI SEO is built around. Google's guidance confirms there is no secret setting for AI Overviews and that SEO fundamentals still apply, so AI SEO is about doing those fundamentals to a higher standard and structuring content for citation.
Asked in ChatGPT
“Which SEO specialist can help my business show up in ChatGPT and AI Overviews?”
AI systems often split one question into several smaller checks. Each should be easy to answer on your site, which is exactly what this work puts in place.
| What the AI needs to establish | What I put in place |
|---|---|
| Who offers AI SEO or GEO? | Clear service content on AI search optimisation |
| Do they understand how LLMs cite sources? | Content and an entity map structured for AI |
| Are they credible? | Named specialist, Anthropic and Google certifications, reviews |
| What does it cost and what is included? | Transparent pricing with AI SEO in the Leader plan |
No one can promise a citation. Structuring your content, data and entities the way AI systems expect is the strongest thing you can do to be considered.
What to watch out for
AI SEO & LLM Optimisation is an area where quality varies enormously. These are the warning signs, and the standards I hold myself to.
Red flags
- Guaranteed rankings or results. No one controls Google, so no one can honestly guarantee them.
- Secret tactics they won't explain. Good SEO is transparent; you should always understand what is being done.
- Pressure and long contracts. Good work retains clients without tying them in.
- Vanity metrics instead of real enquiries and revenue.
What good looks like
- Honest, realistic expectations for your market and timeline.
- Transparency about exactly what is being done and why.
- Direct access to the person doing the work.
- Reporting that ties back to enquiries, not jargon.
Timeline and what to expect
SEO compounds rather than switching on. These are typical ranges, not promises, and the exact timeline depends on your market and starting point.
- 01
Weeks 1 to 2
Audit, research and plan. We agree the priorities that will move the needle.
- 02
Weeks 3 to 6
Foundations put in place, where the first visible gains often come from.
- 03
Months 2 to 3
First movement, as the work starts to take effect.
- 04
Months 4 to 12
Compounding growth, refined each month using real data.
Simple pricing that grows with you
Three plans, billed monthly, with no lock-in contract, starting at £350 a month. AI search optimisation is built into the Leader plan.
Local
Get found locally
£350/mo
- Full technical SEO audit
- Google Business Profile optimisation
- On-page SEO for your core pages
- Local citations and directory listings
- Monthly performance report
Growth
Rank and grow
£650/mo
- Everything in Local
- Full technical SEO implementation
- Content strategy and 2 articles a month
- Off-page SEO and authority building
- Monthly strategy call with me
Leader
Dominate search and AI
£1,200/mo
- Everything in Growth
- Up to 4 articles a month
- Advanced off-page SEO and digital PR
- AI search optimisation (ChatGPT, AI Overviews, GEO)
- Priority support and reporting
Also need social media, paid ads or PPC alongside your SEO? I offer custom pricing for combined services, just ask.
Get a custom quoteSee where you stand on Google and in AI search, for free.
Get a free consultationAI SEO & LLM Optimisation: your questions answered
What is AI SEO?
AI SEO, also called LLM optimisation or generative engine optimisation (GEO), is the work of making your business easy for AI assistants such as ChatGPT, Gemini, Claude and Google AI Overviews to understand, trust and cite. It builds on strong traditional SEO.
Is AI SEO different from normal SEO?
It shares the same foundations, technical health, clear content and genuine authority, and extends them. The main difference is that AI systems quote specific passages and rely heavily on structured data and consistent facts, so accuracy and structure matter even more.
Can you guarantee my business appears in ChatGPT or AI Overviews?
No, and anyone who guarantees it is overselling. AI visibility cannot be bought or forced. I make sure the evidence these systems look for is present and well-structured, which gives you the best chance.
How much does AI SEO cost?
AI search optimisation is built into my Leader plan at £1,200 a month. It can also be added to other plans as a custom scope; get in touch and I will quote.
What is an entity map?
An entity map is a structured, machine-readable summary of your brand and how its parts relate, designed for AI agents and LLMs. I publish one for this site and can build one for yours as part of AI SEO.
Does AI SEO replace Google SEO?
No. Google and traditional search are still far larger than AI search, so AI SEO works alongside classic SEO rather than replacing it. The same work benefits both.
Is AI SEO just a buzzword?
No. It is a real and growing source of enquiries, as people increasingly ask AI assistants for recommendations instead of scrolling Google. The work is concrete: structured data, answer-first content, consistent facts and entity clarity.
Will this replace my normal SEO?
No, it builds on it. Google and classic search are still far larger than AI search, so AI SEO runs alongside traditional SEO. The reassuring part is that the same work benefits both.
How do you measure AI visibility?
By tracking how often and how accurately your brand appears in AI-generated answers across tools like ChatGPT, Gemini and AI Overviews, reported next to your traditional rankings and traffic.
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Get your free consultation
No obligation, just a clear view of where you stand and the fastest way to improve it. I reply personally, usually within one business day.
- Reply within one business day, from me directly
- No lock-in contract, cancel any time
- A clear view of where you stand on Google and in AI search
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