Technical audit
Crawlability, indexing, speed, Core Web Vitals, structured data and architecture, with prioritised fixes.
Know where you stand
SEO audits with a clear action plan
A professional SEO audit shows exactly where your site stands and what to do about it, in priority order. No jargon, no 100-page PDF you will never read, just the issues that matter and the fixes that move the needle.
- 8+ years hands-on SEO
- No lock-in contract
- One senior specialist, no juniors
Why seo audits matters
Most SEO problems are invisible until someone looks properly. An audit surfaces the indexing issues, technical faults, thin content and missed opportunities that are quietly costing you rankings and enquiries.
The opportunity
A good audit is not a data dump. The value is in judgement: separating the handful of changes that will actually move your rankings from the long tail of minor issues, and putting them in the right order.
Why it pays off
An audit is also the honest starting point for any engagement. It tells us both whether SEO is worth it for your site, where the opportunity is, and roughly how long it will take, before you commit to ongoing work.
Not sure where to start? Get a free, no-obligation review of where you stand.
Get a free consultationWhat's included
Everything in seo audits, delivered directly by me, with 8+ years of hands-on experience.
Content audit
What is working, what is thin or missing, and where the content opportunities are.
Competitor analysis
Where competitors beat you and the realistic gaps you can close.
Local & profile audit
Google Business Profile, citations and local signals, where relevant.
AI search readiness
How well your site is set up to be understood and cited by AI tools.
Prioritised action plan
A clear, ordered plan you can act on yourself or hand to me.
An audit that covers classic SEO and AI search readiness
Most SEO audits stop at technical and content issues. Mine also assess how ready your site is to be understood and cited by AI search, because that is increasingly where enquiries are won or lost.
The honest starting point for any engagement
A good audit is not a data dump. The value is in judgement: separating the handful of changes that will actually move your rankings from the long tail of minor issues, and putting them in priority order. It tells us both whether SEO is worth it for your site and where the opportunity is.
AI search readiness, assessed properly
I check how well your content, structured data and business facts are set up to be understood and cited by AI tools, alongside the usual technical and content review. Most audits miss this entirely, and it is becoming one of the most valuable things to get right.
The difference it makes for you
- A full technical, content and competitor assessment
- AI search readiness checked, not just classic SEO
- A clear, prioritized action plan in plain English
- An honest view of whether SEO is the right priority
- Fixes I can implement, or hand to your team
Want seo audits that covers Google and AI search? Let's talk, it's free.
Get a free consultationMy approach, step by step
Every engagement follows the same clear method, so you always know what is happening and why.
1. Audit and research
I start by understanding your site, your market and your goals, with a genuine audit and research rather than a templated checklist. This tells us where the real opportunity is and whether seo audits is the right priority for you right now.
2. Plan and prioritise
I build a focused plan around the handful of changes that will actually move your rankings and enquiries, in the right order. No busywork, no padding.
3. Deliver the work
I implement the work hands-on, or guide your team if you prefer, keeping you informed at every step. The person who planned it is the person who does it.
4. Measure and refine
Every month you get a clear, plain-English report and a strategy call with me. SEO is iterative, so each month's data sharpens the next.
Who seo audits is for
This service fits best if you recognise yourself in any of these:
- Businesses unsure why they aren't ranking
- Owners wanting an honest, prioritized plan before committing to ongoing work
- Companies that suspect technical issues or thin content are holding them back
- Anyone who wants to know where they stand across Google and AI search
Why work with me rather than a big agency
Most businesses looking for seo audits get one of two things: a large agency that hands the work to a junior, or a cheap package that is never tailored. I do neither.
The usual experience
- Sold by a senior, delivered by a junior you never chose
- An account manager relaying messages back and forth
- Templated work that ignores your specific market
- Long lock-in contracts that protect the agency
- Reports full of vanity metrics
Working with me
- The specialist who assesses your site does the work
- Direct access to me, with replies usually within one business day
- A plan built around your business and your customers
- No lock-in: monthly billing, cancel any time
- Reporting tied to enquiries, in plain English
Ready to get started with seo audits? Book a free consultation with me directly.
Get a free consultationHow this works for AI search
An audit is the answer to this question. Google's guidance on fundamentals is the benchmark an audit measures you against, across classic and AI search.
Asked in ChatGPT
“How do I find out what is wrong with my website's SEO?”
AI systems often split one question into several smaller checks. Each should be easy to answer on your site, which is exactly what this work puts in place.
| What the AI needs to establish | What I put in place |
|---|---|
| What technical issues exist? | A full technical assessment |
| Is the content strong enough? | A content and intent review |
| Where do competitors win? | Competitor gap analysis |
| What should I fix first? | A prioritised action plan |
An audit cannot guarantee rankings, but it gives you the honest, prioritised truth about what to fix.
What to watch out for
SEO Audits is an area where quality varies enormously. These are the warning signs, and the standards I hold myself to.
Red flags
- Guaranteed rankings or results. No one controls Google, so no one can honestly guarantee them.
- Secret tactics they won't explain. Good SEO is transparent; you should always understand what is being done.
- Pressure and long contracts. Good work retains clients without tying them in.
- Vanity metrics instead of real enquiries and revenue.
What good looks like
- Honest, realistic expectations for your market and timeline.
- Transparency about exactly what is being done and why.
- Direct access to the person doing the work.
- Reporting that ties back to enquiries, not jargon.
Timeline and what to expect
SEO compounds rather than switching on. These are typical ranges, not promises, and the exact timeline depends on your market and starting point.
- 01
Weeks 1 to 2
Audit, research and plan. We agree the priorities that will move the needle.
- 02
Weeks 3 to 6
Foundations put in place, where the first visible gains often come from.
- 03
Months 2 to 3
First movement, as the work starts to take effect.
- 04
Months 4 to 12
Compounding growth, refined each month using real data.
Simple pricing that grows with you
Three plans, billed monthly, with no lock-in contract, starting at £350 a month. AI search optimisation is built into the Leader plan.
Local
Get found locally
£350/mo
- Full technical SEO audit
- Google Business Profile optimisation
- On-page SEO for your core pages
- Local citations and directory listings
- Monthly performance report
Growth
Rank and grow
£650/mo
- Everything in Local
- Full technical SEO implementation
- Content strategy and 2 articles a month
- Off-page SEO and authority building
- Monthly strategy call with me
Leader
Dominate search and AI
£1,200/mo
- Everything in Growth
- Up to 4 articles a month
- Advanced off-page SEO and digital PR
- AI search optimisation (ChatGPT, AI Overviews, GEO)
- Priority support and reporting
Also need social media, paid ads or PPC alongside your SEO? I offer custom pricing for combined services, just ask.
Get a custom quoteSee where you stand on Google and in AI search, for free.
Get a free consultationSEO Audits: your questions answered
What does an SEO audit include?
A technical assessment (crawlability, indexing, speed, structured data), a content review, competitor analysis, a local and profile check where relevant, and AI search readiness, ending in a prioritised action plan.
How much does an SEO audit cost?
Audits are included in my monthly plans from £350, and available as a one-off, quoted by site size and complexity. Get in touch and I will give you a clear price.
Will the audit be understandable?
Yes. I deliver a clear, prioritised plan in plain English, not a 100-page export from a tool. You will know exactly what matters and what to do.
Can you implement the fixes?
Yes. I can action the fixes hands-on, or you can hand the plan to your developer, or we can work together.
How long does an audit take?
Usually one to two weeks depending on site size. Larger or more complex sites take longer because the analysis is done properly, not run through a tool.
Is an audit worth it if my site is small?
Often yes. Small sites still have indexing issues, thin content and local opportunities. The audit will also tell you honestly if SEO is not the right priority for you.
Will the audit be understandable?
Yes. I deliver a clear, prioritized plan in plain English, not a hundred-page export from a tool. You will know exactly what matters and what to do.
Does the audit cover AI search?
Yes. I assess how ready your site is to be understood and cited by AI tools, alongside the technical and content review, which most audits leave out entirely.
Can you implement the fixes?
Yes. I can action them hands-on, you can hand the plan to your developer, or we can work together.
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Your next step
Get your free consultation
No obligation, just a clear view of where you stand and the fastest way to improve it. I reply personally, usually within one business day.
- Reply within one business day, from me directly
- No lock-in contract, cancel any time
- A clear view of where you stand on Google and in AI search
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