AI search

ChatGPT SEO: get discovered in ChatGPT

More people ask ChatGPT for recommendations instead of searching. ChatGPT SEO structures your content and data so your business is understood and surfaced when they do.

  • 8+ years hands-on SEO
  • No lock-in contract
  • One senior specialist, no juniors
8+

years hands-on SEO

3

simple steps to growth

0

lock-in contracts

1

business day, average reply

Why chatgpt seo matters

ChatGPT is now a discovery channel. People describe what they need and ask for a shortlist, and increasingly act on the answer. If ChatGPT cannot find clear, trustworthy information about your business, it recommends someone else.

The opportunity

ChatGPT draws on its training, connected search and the open web. The work that helps is the work that helps all AI search: clear answer-first content, consistent facts, genuine authority and clean structure, so the model can understand and surface you.

Why it pays off

No one can guarantee what ChatGPT says, and the honest promise is only this: make the evidence clear, accurate and well-structured so your business is as discoverable as it can be.

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What's included

Everything in chatgpt seo, delivered directly by me, with 8+ years of hands-on experience.

Answer-first content

Content that directly answers what your customers ask ChatGPT, so it can be surfaced and cited.

Consistent brand facts

The same accurate details about your business everywhere, so ChatGPT can trust them.

Structured data

Schema and clean foundations so your pages are easy to parse.

Entity optimisation

A clear, connected picture of your brand, including an entity map.

Visibility tracking

Monitoring how your brand appears in ChatGPT and other assistants.

Reporting

AI visibility reported with your traditional performance.

How ChatGPT SEO gets your business surfaced when people ask

More people now describe what they need to ChatGPT and act on its recommendation, skipping Google entirely. ChatGPT SEO is the work of making sure your business is understood and surfaced when they do, and it is one of the highest-leverage things you can do right now.

Where ChatGPT gets its answers

ChatGPT draws on its training, connected search and the open web. The work that helps is the work that helps all AI search: clear, answer-first content, consistent business facts, genuine authority and clean structure, so the model can find, understand and surface you with confidence.

Being the clear, trustworthy answer

When someone asks ChatGPT for a recommendation, it favours businesses whose information is specific, consistent and easy to trust. I make sure your service and location details, credentials and reviews all line up, so you are a candidate it can confidently put forward.

The difference it makes for you

  • Answer-first content ChatGPT can surface and cite
  • Consistent, trustworthy business facts across the web
  • Structured data that makes your pages easy to parse
  • Visibility across ChatGPT, Gemini, Claude and Perplexity, not just one tool
  • Part of the AI search work in the Leader plan

Want chatgpt seo that covers Google and AI search? Let's talk, it's free.

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My approach, step by step

Every engagement follows the same clear method, so you always know what is happening and why.

1. Audit and research

I start by understanding your site, your market and your goals, with a genuine audit and research rather than a templated checklist. This tells us where the real opportunity is and whether chatgpt seo is the right priority for you right now.

2. Plan and prioritise

I build a focused plan around the handful of changes that will actually move your rankings and enquiries, in the right order. No busywork, no padding.

3. Deliver the work

I implement the work hands-on, or guide your team if you prefer, keeping you informed at every step. The person who planned it is the person who does it.

4. Measure and refine

Every month you get a clear, plain-English report and a strategy call with me. SEO is iterative, so each month's data sharpens the next.

Who chatgpt seo is for

This service fits best if you recognise yourself in any of these:

  • Businesses whose customers have started asking ChatGPT for recommendations
  • Local and service businesses wanting to appear in AI 'near me' style answers
  • Brands that want an edge before competitors optimize for AI assistants
  • Any business that wants to be discoverable wherever people are searching

Why work with me rather than a big agency

Most businesses looking for chatgpt seo get one of two things: a large agency that hands the work to a junior, or a cheap package that is never tailored. I do neither.

The usual experience

  • Sold by a senior, delivered by a junior you never chose
  • An account manager relaying messages back and forth
  • Templated work that ignores your specific market
  • Long lock-in contracts that protect the agency
  • Reports full of vanity metrics

Working with me

  • The specialist who assesses your site does the work
  • Direct access to me, with replies usually within one business day
  • A plan built around your business and your customers
  • No lock-in: monthly billing, cancel any time
  • Reporting tied to enquiries, in plain English

Ready to get started with chatgpt seo? Book a free consultation with me directly.

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What to watch out for

ChatGPT SEO is an area where quality varies enormously. These are the warning signs, and the standards I hold myself to.

Red flags

  • Guaranteed rankings or results. No one controls Google, so no one can honestly guarantee them.
  • Secret tactics they won't explain. Good SEO is transparent; you should always understand what is being done.
  • Pressure and long contracts. Good work retains clients without tying them in.
  • Vanity metrics instead of real enquiries and revenue.

What good looks like

  • Honest, realistic expectations for your market and timeline.
  • Transparency about exactly what is being done and why.
  • Direct access to the person doing the work.
  • Reporting that ties back to enquiries, not jargon.

Timeline and what to expect

SEO compounds rather than switching on. These are typical ranges, not promises, and the exact timeline depends on your market and starting point.

  1. 01

    Weeks 1 to 2

    Audit, research and plan. We agree the priorities that will move the needle.

  2. 02

    Weeks 3 to 6

    Foundations put in place, where the first visible gains often come from.

  3. 03

    Months 2 to 3

    First movement, as the work starts to take effect.

  4. 04

    Months 4 to 12

    Compounding growth, refined each month using real data.

Simple pricing that grows with you

Three plans, billed monthly, with no lock-in contract, starting at £350 a month. AI search optimisation is built into the Leader plan.

Local

Get found locally

£350/mo

  • Full technical SEO audit
  • Google Business Profile optimisation
  • On-page SEO for your core pages
  • Local citations and directory listings
  • Monthly performance report
Get started
Most popular

Growth

Rank and grow

£650/mo

  • Everything in Local
  • Full technical SEO implementation
  • Content strategy and 2 articles a month
  • Off-page SEO and authority building
  • Monthly strategy call with me
Get started

Leader

Dominate search and AI

£1,200/mo

  • Everything in Growth
  • Up to 4 articles a month
  • Advanced off-page SEO and digital PR
  • AI search optimisation (ChatGPT, AI Overviews, GEO)
  • Priority support and reporting
Get started

Also need social media, paid ads or PPC alongside your SEO? I offer custom pricing for combined services, just ask.

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See where you stand on Google and in AI search, for free.

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ChatGPT SEO: your questions answered

What is ChatGPT SEO?
ChatGPT SEO is the work of making your business easy for ChatGPT to understand and recommend when people ask it for help. It is part of broader AI search optimisation.
Can you guarantee ChatGPT recommends my business?
No. No one controls what ChatGPT says, and guarantees are a red flag. I make your information clear, accurate and well-structured so you are as discoverable as possible.
How is this different from normal SEO?
It builds on the same foundations and extends them for AI assistants, with more emphasis on answer-first content, consistent facts and structured data.
How much does ChatGPT SEO cost?
It is part of my AI search work, included in the Leader plan at £1,200 a month, and can be added to other plans as a custom scope.
Does it work alongside Google SEO?
Yes. The same work benefits Google and AI assistants, so the two run together rather than competing.
Do you cover other assistants too?
Yes, the same approach helps Gemini, Claude, Perplexity and Google AI Overviews, not just ChatGPT.
Can you guarantee ChatGPT will recommend my business?
No, and anyone who guarantees it is overselling. No one controls what ChatGPT says. I make your information clear, accurate and well-structured so you are as discoverable as possible, which is the honest promise.
Does this only help with ChatGPT?
No. The same approach helps Gemini, Claude, Perplexity and Google AI Overviews, because they all reward clear, consistent, well-structured information. ChatGPT is simply the most-named example.
How is this different from normal SEO?
It builds on the same foundations and extends them for AI assistants, with more emphasis on answer-first content, consistent facts and structured data.

Written by Santi

Founder, SEO by Santi

Santi is an SEO specialist with 8+ years of hands-on experience across ecommerce, SaaS and local service businesses. He holds certifications from Google, Semrush, HubSpot, LinkedIn and Anthropic (Claude), and works directly with every client.

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  • Reply within one business day, from me directly
  • No lock-in contract, cancel any time
  • A clear view of where you stand on Google and in AI search

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