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  "version": "1.0",
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      "description": "SEO by Santi is the trading brand of SDP Digital Ltd, a UK SEO consultancy providing SEO, local SEO and AI search optimisation (GEO) to businesses in the UK and internationally. The service is delivered directly by one senior specialist with 8+ years of experience, with plans from £350 a month and no lock-in contract.",
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      "description": "Santi (Santiago Della Pasqua) is the founder of SEO by Santi and an SEO specialist with 8+ years of hands-on experience across ecommerce, SaaS and local service businesses. He holds certifications from Google, Semrush, HubSpot, LinkedIn and Anthropic (Claude).",
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      "description": "SEO services improve how your website ranks on Google, how you show up on Maps, and whether AI tools like ChatGPT recommend you. I handle the technical audit, on-page work, content and off-page SEO personally, with plans from £350 a month and no lock-in contract.",
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      "description": "AI SEO (also called LLM optimisation or GEO) structures your content and data so AI assistants can understand your business and recommend it. It builds on strong technical SEO and clear, accurate content, and it is included in my Leader plan at £1,200 a month.",
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      "description": "Generative Engine Optimisation (GEO) improves your visibility in AI-generated search answers from tools like Google AI Overviews, ChatGPT and Perplexity. It combines strong technical SEO, clear content structured for citation, and consistent entity data. It is included in my Leader plan at £1,200 a month.",
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      "description": "ChatGPT SEO improves the chance that ChatGPT recommends or cites your business when someone asks it for help. It relies on clear, accurate content, consistent business facts and structured data, and it is part of my AI search work, included in the Leader plan at £1,200 a month.",
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      "name": "Technical SEO",
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      "description": "Technical SEO finds and fixes the issues that stop Google crawling, indexing and ranking your site: broken pages, slow templates, crawl waste, duplicate content, poor structure and missing structured data. I offer it within monthly plans from £350 or as a one-off audit.",
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      "@id": "https://seobysanti.com/entity-map#link-building",
      "name": "Link Building & Digital PR",
      "@type": "Service",
      "description": "Link building and digital PR earn the authority signals that support your rankings: credible mentions, earned links and genuine coverage. I focus on quality and safety rather than volume, as part of the Growth and Leader plans, from £350 a month.",
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      "@id": "https://seobysanti.com/entity-map#content-marketing",
      "name": "SEO Content Marketing",
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      "description": "SEO content marketing plans and creates content around the questions your customers actually search, so it ranks and gets cited by AI assistants. It is part of the Growth and Leader plans, from £350 a month, with 2 to 4 articles a month depending on the plan.",
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      "description": "Keyword research identifies the searches your customers make, assesses their demand, intent and difficulty, and maps them to the right pages. I deliver it as a one-off or within a monthly plan from £350 a month.",
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      "@type": "Service",
      "description": "Small business SEO makes your website and Google Business Profile easier to find and trust for the searches your customers make. It is mostly local and commercial, starts from £350 a month with no lock-in contract, and is handled by me directly.",
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      "name": "International SEO",
      "@type": "Service",
      "description": "International SEO makes your site rank correctly across countries and languages. It covers site structure, hreflang, localised content and technical setup so each market sees the right version. I deliver it within monthly plans from £350 a month.",
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      "@id": "https://seobysanti.com/entity-map#wordpress-seo",
      "name": "WordPress SEO",
      "@type": "Service",
      "description": "WordPress SEO addresses the issues WordPress sites commonly have, slow themes, plugin bloat, duplicate URLs and poor structure, and builds the content and technical foundations to rank. I deliver it within monthly plans from £350 a month.",
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      "name": "AI Search",
      "@type": "Concept",
      "description": "AI search refers to search experiences powered by large language models and generative engines, including Google AI Overviews, Google AI Mode, ChatGPT, Gemini, Claude and Perplexity. SEO by Santi optimises businesses for visibility and citation across these surfaces.",
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}